Updated 10/10/2025

This Privacy Policy applies to website visitors, alumni, and donors and explains how Christendom College (Christendom) may collect, use, share, and protect your information, while ensuring compliance with applicable data protection laws. This policy applies to information we collect from you or that you may provide when you visit the website or otherwise provide to Christendom through promotions and transactions, and our practices for using, maintaining, protecting, and disclosing that information. This Privacy Policy does not apply to prospective students, parents of prospective students, students, or prospective or current faculty, staff, and other employees.

This policy also applies to information we collect such as information collected on this website; in email, text, and other electronic messages between you and the website; through mobile and desktop applications you download from the website; when you interact with our advertising and applications on third-party websites and services; and when you attend one of our events.

Please read this policy carefully to understand about policies and practices regarding your information. If you do not agree with our policies and practices, do not use this website or provide us with your information.

1. Data We Collect

Christendom collects data such as: (1) anonymous technical data, (2) voluntarily submitted data, and (3) data obtained from third parties. This data may consist of the following types: website usage data; contact/personal information; transaction data; source data; and information from other sources.

Website usage data: When you browse the Christendom website, we may collect information regarding the domain and host from which you access the Internet, the Internet Protocol address of the computer or Internet Service Provider you are using, and anonymous site statistical data. We may also collect information through cookies and similar tracking technologies, including IP addresses, browser type, and browsing behavior (see Cookies and External Tools sections below).

Contact/Personal Information: In addition, Christendom might ask for or collect from you personally identifiable information at various points throughout the site. Depending on the information and/or services you request, you may be asked to provide information such as your name, email address, address, phone number, and similar information.

Transaction Data: We may also collect transaction data, such as donation history, including dates, amounts, and payment methods.

Source Data: Christendom may collect information about how data is submitted, e.g., if donations are made online, if data is submitted via social media.

Christendom may also collect or receive information about you from other sources. For example, we may collect information about you from third party sources, such as mailing list providers and marketing and analytics partners. We may also collect information about you from other users if they choose to disclose that information to us, such as if they make a donation in your honor and ask us to notify you about such donation.

We may derive information or draw inferences about you based on the information we collect. For example, we may use your IP address to draw inferences about your approximate location, or we may make inferences about your interests based on other information you provide.

Information About Children

Christendom’s website is not intended for use by children under age 13. We do not knowingly collect information from children under age 13. If we become aware that a child under the age of 13 has provided us with Personal Data, we will take steps to delete such information. If personal information is collected relating to children under the age of thirteen, it is collected from parents or other authorized adults.

How Christendom Uses Your Information

Christendom might use your information in different ways, such as to:

• Process and respond to inquiries and for the purposes for which you provided the information, such as sending you requested newsletters, publications, action alerts, and other information we believe may be of interest to you;
• Alert you to new projects, research reports, briefings, events, or other activities;
• Evaluate and administer our programs;
• Deliver services, such as educational programs, information, or newsletters you request or purchase;
• Alert you to special offers, updated information and other new services, from third parties, or to forward promotional materials;
• Perform marketing, promotions, and advertising, either directly or through third parties, including through interest-based and targeted advertising;
• Contact you regarding the status of your donation, request, or other matter;
• Help us create and publish content most relevant to you;
• Request your feedback about your experience with us;
• Carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection;
• Process your donation;
• Notify you about a material change to this Privacy Policy, in necessary;
• Fulfill any other purpose for which you provide data;
• Share with third parties as part of any corporate reorganization process including, but not limited to, mergers, acquisitions, and sales of all or substantially all of our assets;
• Perform internal testing, research, and analysis to develop, improve, or demonstrate our services;
• Track and analyze non-identifying and aggregate usage and volume statistical data from our users and provide such data to third parties;
• Comply with the law or in the good faith belief that such action is necessary to conform to the requirements of law or comply with legal process served on us, to enforce our agreements, to protect and defend our rights or property, including the rights and property of Christendom or act in urgent circumstances to protect the personal health, safety, rights, or property of others, or to prevent other unlawful or unauthorized activities;
• Protect against potential fraud, or other unlawful or unauthorized activities, we may verify with third parties the data collected, and in the course of such verification, we may receive personal data about you from such services. In particular, if you use a credit card or debit card to purchase productions or make donations, we may use card authorization and fraud screening services to verify that your card data and address matches data that you supplied to Christendom, and that the card has not been reported as lost or stolen;
• Help optimize your experience as you interact with our services and content for other business purposes;
• Disclose your information to our subsidiaries or affiliates;
• Contact you about our own and third-parties’ goods and services that may be of interest to you. If you do not want us to use your information in this way, you can contact us at 540-551-9300; and
• For any other purpose with your consent or as otherwise permitted by law.

2. How Christendom Shares Your Information

Christendom may disclose your information with our partners and other third-party service providers who complete transactions or perform services on our behalf or for your benefit such as:

• Marketing and analytics;
• Customer/donor relationship management services;
• Payment and donation processing;
• Event registration;
• Alumni and donor outreach and engagement;
• Advertising, marketing, and social networking;
• Research;
• System maintenance and security;
• For legal compliance.

Christendom may share your credit or debit card numbers with third party payment services providers or card networks to the extent necessary to monitor card transactions at participating merchants.

Christendom may also disclose your information to the extent required by law, or if we have a good faith belief that we need to disclose it in order to comply with official investigations or legal proceedings (whether initiated by governmental/law enforcement officials, or private parties). If we have to disclose your information to governmental/law enforcement officials, we may not be able to ensure that those officials will maintain the privacy and security of your information.

Christendom may also disclose your information to carry out our obligations and enforce our rights arising from any contracts entered into between you and us such as billing and collection; to notify you about changes to our website or any products or services we offer or provide through it; for research and development, for general business purposes, including but not limited to program operations, fraud detection, marketing, promotions, to run and administer our website, to measure or understand the effectiveness of our website and to analyze and improve our services, to audit and/or administer our accounts; to protect the safety and security of our attendees, guests, property, or our services; as part of a change in business structure or in the event of a sale, merger, acquisition, reorganization or similar event, or in contemplation of such an event (e.g., due diligence); or if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Christendom, its attendees, or others. This includes exchanging information with other companies and organizations for purposes like fraud protection and credit risk reduction, or preventing other unlawful or unauthorized activities.

Christendom has no control or responsibility for the data collection or use practices of third parties that process our online transactions. If, for example, you make a financial transaction using your credit card or a similar third party payment provider, information necessary for processing the transaction is transmitted to the payment provider and is subject to that third party’s own privacy policy.

Christendom does not sell your information to third parties that use such information for commercial purposes. Christendom might provide your email address or other personal information to authorized third parties required to deliver a particular service. These third parties may not use said information for any other purpose than to carry out the services they are performing for Christendom. Christendom may also share information with third party service providers it employs to carry out tasks such as: to perform functions and provide services for you and the website, subject to the terms of this policy; to prevent, detect, and investigate fraud or other prohibited activities; to facilitate dispute resolution, such as chargebacks or refunds; and for other purposes associated with the acceptance of credit or debit cards.

Third-Party Marketing and Analytics Partners

To support Christendom’s mission and expand its philanthropic network, we may share some personal details with selected third-party marketing and analytics vendor partners. Such vendors enhance privacy by allowing organizations to share only necessary data while maintaining control over sensitive information through decentralization, selective access, and regulatory compliance. Shared data could include information such as your name, address, email, as well as donation and transaction records. The vendor database providers aggregate and anonymize data to improve marketing effectiveness for participating nonprofit organizations. If you prefer that we do not share your information with third-party marketing and analytics partners, you can contact us at privacy@christendom.edu.

Mobile Messaging Services

Christendom may also share your phone number with third-party mobile messaging services to send you information about the college and related marketing. If you no longer wish to receive mobile messages, you can reply “STOP” to any message to opt out. Participation in SMS/MMS messaging requires affirmative opt-in responses, and you may initially receive an invitation to opt in via text, email, or another method. By opting in, you agree to these terms for mobile messaging from Christendom. Standard messaging and data charges may apply, and Christendom is not responsible for any delays or failures in message delivery.

Use of Cookies and Tracking Technologies

Christendom uses cookies on our website to fulfill user requests, enhance site functionality, and tailor content and design to your interests. Cookies also help us analyze user activity and identify aggregate usage patterns, enabling us to improve website functionality and the overall user experience. Additionally, cookies may collect information such as browser type, server, language preference, country setting, and IP address to determine geographic location and store user preferences for a more consistent and convenient experience.

Targeted Advertising and Social Media

Christendom may use cookies and tracking technologies to display targeted advertisements on social media platforms such as Facebook, Instagram, Snapchat, TikTok, YouTube, and others. These platforms use advertising systems to reach individuals who have shown interest in our offerings or share similar demographic and interest profiles.

We may share unique identifiers (e.g., user ID or email address) with these platforms or use first-party pixels that collect visitor data to help deliver personalized ads. These ads are governed by the privacy policies of the respective platforms. To opt out of targeted advertising, you can update your preferences in your social media account settings.

Third-Party Advertising and Analytics

We partner with third-party advertising, analytics, and measurement services to deliver ads both on our website and across other platforms. These partners may use cookies or similar technologies to collect data about your browsing behavior over time and across websites, allowing them to serve interest-based (“targeted”) ads. This often involves uniquely identifying your browser or device.

Some of these third parties, including Google, may use shared information within their advertising networks to display relevant ads to you on other websites.

Disclosure of Information for Advertising

Christendom may also disclose non-cookie-based information to social networking platforms and third-party partners for the purpose of delivering tailored ads and communications on our behalf.

Use of External Tools

Christendom’s website uses external tools such as Google Analytics and PostHog for website analytics services.

Google Analytics

Christendom has integrated the component Google Analytics (with anonymization function) into this website.

Google Analytics is a web analytics service. Web analytics is the gathering, collection and analysis of data about the behavior of visitors to websites. Among other things, a web analysis service collects from which website a data subject has come, in this case, to Christendom’s website (so-called referrers), which subpages of the website were accessed, and/or how often and the duration a subpage was viewed. A web analysis is mainly used to optimize a website and for the analysis of content viewed on the website.

The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Google Analytics uses cookies. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. Google might transfer the personal information collected via this technical procedure to third parties.

As IP anonymization is activated on our website, your IP address will be sent and shortened by a Google server within the United States. In some cases, your IP address will be shorted by Google in Member States of the European Union or other states in agreement with the European Economic Area. On behalf of the operator of the website, Google will use this information to evaluate your use of the website, compile reports on website activity and to provide further services related to website and internet use to us. The IP address transferred through your browser to Google Analytics will not be combined with other data held by Google.

In addition, this website uses the Analytics feature UserID to track interaction data. This User ID will be additionally anonymized and encrypted and will not be linked with other data.

You can prevent the storage of cookies by a corresponding setting of your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible.

In addition, you may prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) by Google as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en

This browser add-on informs Google Analytics via JavaScript that no data and information about website visits may be transmitted to Google Analytics.

In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

Further information and Google’s applicable privacy regulations can be found at https://policies.google.com/privacy?hl=en and https://marketingplatform.google.com/about/ The following link provides a further explanation of Google Analytics https://marketingplatform.google.com/about/.

Our website also uses Google Analytics performance reports relating to demographics and interests and reports on Google Display Network impressions. You can disable Google Analytics for display advertising and customize the ads on the Google Display Network by visiting the ad settings at this link: https://adssettings.google.com.

3. Protecting Information

Christendom has taken certain physical, administrative and technical steps to safeguard information which might include, but are not limited to, password restricted access to personal information and data encryption where applicable. Christendom makes efforts to help ensure the security, integrity and confidentiality of personal information; however, no transmission or electronic storage of information can be guaranteed to be 100% secure.

Christendom’s website is hosted by servers in the United States. Accordingly, if you are located outside of the United States, any data you voluntarily provide to us will be transferred to the United States. By submitting such data, you consent to its transfer and storage in the United States and its use in accordance with the purposes for which it was originally collected.

Your Choices and Rights Regarding Your Personal Information

You have the right to opt out at any time from our promotional emails, other communications, or the sharing of some personal details with selected third-party marketing and analytics partners. All such requests should be directed to unsubscribe@christendom.edu or via postal mail sent to Christendom College, 134 Christendom Drive, Front Royal, VA 22630. You can also opt-out at any time by clicking the unsubscribe link at the bottom of any email you receive from us. This unsubscribe/opt-out does not apply to information provided to Christendom as a result of a product or service purchase, your use of our services, or other transaction.

As described above, most web browsers allow some control of most cookies through browser settings. If you choose to reject cookies, you may not be able to take advantage of certain features, services, tools, or applications available on our website or other online services.

Christendom does not maintain a way at this time for previously stored personally identifying information to be reviewed or changed. Christendom does not presently honor do not track requests but does not interfere with Google Analytics’ policies with respect to such requests.

As a nonprofit entity and higher education institution, Christendom is not subject to certain states’ consumer privacy laws.

Changes to the Privacy Policy

Christendom reserves the right to change this policy at any time. Updated privacy policies will be posted here and will govern immediately after public posting. Continued use of Christendom website or services after notice of the changes has been posted to the website will be deemed acceptance of the changes, regardless of whether you actually reviewed the changes. You should periodically visit our website and this privacy policy to check for any changes.

Third Party Website Links

The Christendom website may include links to a number of websites which are not provided, sponsored, controlled, or affiliated with Christendom. These linked sites are not under the control of Christendom, which is not responsible for the contents of any linked site or any link containing a linked site. Christendom neither assumes responsibility for, nor does it control, endorse, or guarantee any aspect of your use of the linked site. Christendom provides the linked sites to you only as a convenience, and the inclusion of any link does not imply endorsement, affiliation, sponsorship, or approval of the linked site by Christendom. The third party’s privacy policy, cookie policy, or security practices may differ from Christendom.

Data Removal and Account Deletion Requests

If you would like to request the removal of your personal data or the deletion of your account, please submit your request through our Contact Form. Under the “Subject” dropdown, select “GDPR Removal / Delete My Account” and provide the requested information. Once received, our team will review and process your request in accordance with applicable data protection laws.

Governing Law

This policy is governed and construed in accordance with the laws of the Commonwealth of Virginia, without giving effect to any principles of conflict of law.